Date: Friday 7 September 2007

Time: 9.30am to 4.30pm

Venue: London College of Communication (LCC), University of the Arts London, Elephant & Castle, London, SE1 6BS. For venue location maps and directions.

What's on: LCC will be hosting the 6th International Colloquium on Non-profit, Social and Arts Marketing. The event has been designed to provide an interface between academics and reflective practitioners wanting to draw on the very latest in theoretical and empirical non-profit research. Papers will be presented on a range of aspects of non-profit marketing including:

• Art, musuem & heritage marketing, all issues in cultural consumption
• Social marketing
• Marketing of healthcare organisations
• Advertising and promotion for arts and non-profit organisations
• Branding and positioning for arts and non-profit organisations
• Cause-related marketing
• Campaigning and lobbying
• Database marketing
• Fundraising, corporate philanthropy, retailing and merchandising
• Operations for arts and non-profit organisations
• Social entrepreneurship
• Ethical issues in relation to non-profit or arts and heritage marketing

Participants will be encouraged to draw on the feedback they receive at the Colloquium and to submit papers for consideration for publication in future editions of the International Journal of Non profit and Voluntary Sector Marketing.

To submit a paper: Deadline Thursday 19 April 2007. See attached for details.

Programme for the day: See attached for details.

To book a place: Complete the attached booking form and send it with your remittance to Alix Slater, the Conference Organiser.

Further Information: available from Alix Slater, Principal Lecturer, LCC, email A.Slater@lcc.arts.ac.uk, tel: 020 7514 9371.

Accommodation: For information on University and general London accommodation.